For the fourth time Messe Essen and the BRV Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. will be presenting the INNOVATION AWARD, the “Oscar” of the tire and repair shop sector, to fi rms with visionary ideas. The trend toward ecological and sustainable products, progressive concepts and processes as well as optimised services and marketing activities is becoming more and more important in the tire sector too. The image is no longer “round and black”, it is now a high-tech product.
Awards will be presented for pioneering developments in the following categories:
TECHNIQUE AND PRODUCTS
SERVICES/SERVICE CONCEPTS,
PROCESS OPTIMISATION
ENVIRONMENT AND RESOURCE CONSERVATION
Entries will be judged by an independent jury and assessed according to the listed criteria:
ENVIRONMENTAL COMPATIBILITY
SUSTAINABILITY
ECONOMIC USE OF RESOURCES
INNOVATIVE CONTENT
EFFICIENCY
USER BENEFIT
SAFETY
POTENTIAL FOR CUSTOMER ACQUISITION AND RETENTION
POTENTIAL FOR OPTIMISING VALUE CHAIN
You will be presenting your ideas to the approx. 18,000 trade visitors from 130 countries in the light-flooded Galeria in a high quality, well-equipped area covering 300 sq.m.
Enhance your presence at the fair by competing. By just participating you will enjoy many benefi ts:
Inclusion in visitor advertising
(some 120,000 contacts)
Inclusion in special PR work
Mention in the official fair catalogue
(18,000 copies)
Mention and inclusion of all relevant data on the REIFEN homepage
Your stand area will be marked in the hall plan as a participant in the Innovation Award
The Innovation Award gives your customers, the trade and the press information and orientation on your company’s innovative new products and trends. Benefi t from the Innovation Award after the fair too and use the Award to advertise your innovative ideas.